Regional News

Lotus today has announced the company has opened its flagship showroom in Dosandae-ro, Gangnam-gu, Seoul. The new store can be found at the heart of one of Seoul’s most famous streets known for luxury and fashion.

As Lotus continues to grow the brand and bring more of the impressive line-up to the market, the company has announced an exciting new agreement with Santander Consumer to provide new USA customers with dealer financing programs.

Lotus has opened the doors of a new flagship store in Paris, France. Located in the famous ‘Golden Triangle’ area of the world's fashion capital, it is in the perfect city centre location amongst other luxury and haute couture brand boutiques.

Lotus today has announced the business has further expanded across Europe in Denmark, Austria, and Luxemburg. Customers will soon be able to purchase a Lotus vehicle from selected retailers in these markets.

Lotus has announced Conor Horne has joined the business as Commercial Director of UK and Ireland. In his new role, Conor will work closely with Lotus’ leadership team to further develop the company’s business development strategy, as well as identifying new opportunities for growth in the UK and Ireland.

Lotus has today opened the doors to its first flagship European global brand centre in Mayfair, London. Lotus London can be found at 73 Piccadilly, at the heart of luxury, art and culture in the capital city. It brings together Lotus’ long-standing commitment to technology, performance and heritage by providing customers with an exclusive and immersive entry into the Lotus brand.

Lotus has held its first ever UK test drives for its hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit yesterday. Potential customers were able to experience the hyper-SUV’s exceptional performance and immersive digital cockpit, as part of a new electric vehicle experience staged in conjunction with the Festival of Speed.

Lotus Emira, the last Lotus petrol-powered sports car collected another accolade by being named as ‘New Car of the Year’ at the annual AM Awards 2023, held in London this week. To win The New Car of the Year Award, the Lotus Emira was voted for by both motor retail managers and the AM judging panel:

Lotus has relaunched in South Korea and signed an exciting new partnership with highly respected luxury and premium automotive retailer Kolon Mobility Group (KMG).

The memory of Hazel Chapman, who with her husband Colin Chapman established Lotus in 1948, has been celebrated with the dedication of ‘Hazel Chapman Way’, a new road which runs through the heart of Lotus’ sports cars HQ in Hethel, Norfolk.