Lotus expands European sales network

Amsterdam – 26 September 2023

Lotus today has announced the business has further expanded across Europe in Denmark, Austria, and Luxemburg. Customers will soon be able to purchase a Lotus vehicle from selected retailers in these markets.

With the addition of the three new countries added today, Lotus is now represented in 12 markets across Europe. Next to UK and Ireland, those also include Belgium, France, Germany, Italy, Netherlands, Norway, Sweden and Switzerland.

Europe is a key market for Lotus, where the company has accelerated its growth over the last year. Lotus has opened several new Lotus branches and brand centres in the region. As of 30 June 2023, Lotus had 67 existing stores across Europe and plans to open 105 stores across Europe by 2025*.

Niels de Gruijter, Executive Director, Lotus Cars Europe, said: "We are delighted to bring the thrill of owning a Lotus to customers in Denmark, Austria and Luxembourg. From our sportscar Emira, to our electric hyper-SUV Eletre, and our recently launched electric hyper-GT Emeya, we have a growing product portfolio that appeals to a broad audience. I can’t wait to see our cars on roads in these countries.” 

Lotus has continued to see an increasing demand for its products, with an orderbook of over 17,000 for its Emira sports car and Eletre hyper-SUV. The orderbook for Emira is full for the next two years. The company has ramped up production this year, having had a record-breaking first half of 2023, and expects the full year to surpass all previous sales years.

* This includes self-owned, joint venture stores and partnership stores.





For more information please contact: 

Diederik Reitsma – PR Manager, European Markets 
+ 31 651 939 185 

Stephanie Thoma – Marketing/Communications Manager DACH Region
+31 6 50024367

Martin Ödman - Marketing / Communications Manager NORDICS Region               
+31 6 50024674

Giansimone Graziosi - Marketing / Communications Manager South Europe
+31 6 25230034

Ronan Erb - Marketing / Communications Manager FLUBE Region
+31 6 29766122


About Lotus
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.