Lotus Eletre: first UK customer drives take place

  • First UK customers get behind the wheel of Eletre, the much-anticipated all-electric hyper-SUV from Lotus
  • Test drive event was held in conjunction with the Goodwood Festival of Speed
  • Visit  www.lotuscars.com and register to be kept informed of further UK test drives

Hethel, UK – 14 July 2023  Lotus has held its first ever UK test drives for its hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit yesterday.

Potential customers were able to experience the hyper-SUV’s exceptional performance and immersive digital cockpit, as part of a new electric vehicle experience staged in conjunction with the Festival of Speed.

Initial feedback on the Eletre was overwhelmingly positive, with drivers praising the car’s seamless and swift acceleration, precise handling and dynamic capabilities. Their comments mirror those of global motoring media, who published their first reviews of the luxury SUV earlier this week.

Mr M, who has an Eletre R on order commented: “The luxury interior is astounding; the whole cabin is incredible. The driving experience is so light and responsive with brilliant visibility, it really clings to the road. Instant acceleration, super luxury, enjoyment personified. I can’t wait for my Eletre R to arrive.”

Ms T said, “Driving the Eletre was top of my list today, I visited one of the Eletre presentations at the end of last year, but I have to say driving it has really made up my mind. Well done Lotus!”

Mr A commented, “I am blown-away by the car! The sound system is mind-blowing and the drive experience was excellent!”

Mr & Ms said, “We absolutely loved the Eletre and we're delighted we've had the chance to drive it today. The car was more than we could have hoped for. It has that Lotus spirit and it’s exciting to drive.”

The Lotus Eletre is the first of a new breed of pure electric performance SUVs. It takes the core principles and Lotus DNA from 75 years of sports car design and engineering, evolving them into a desirable lifestyle vehicle.

It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient.

The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aerodynamics of the all-electric Evija hypercar and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history in road and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, advanced materials, innovation and ingenuity.

First customer deliveries of the hyper-SUV are expected in the coming months.  Sign up now to experience the critically acclaimed Lotus Eletre via: https://www.lotuscars.com/en-GB/eletre/newsletter-sign-up



Notes to Editors

For more information please contact the Lotus Communications team:

Rob Borrett, Head of Media and Launch Programmes


+44 (0) 7718 560789


Richard Yarrow, Head of News and Technology Communications


+44 (0) 7471 994525


Alastair Florance, PR Manager


+ 44 (0) 7802 918662


Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)


+971 50 5187778


Vanessa Meier, PR Manager (Americas)


+1 734 6087769


Diederik Reitsma, PR Manager, European Markets


+ 31 651 939 185


Jianlong Ma, Director (China)


+86 139 1086 0534


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About Lotus

Lotus is a global performance brand that is built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric, luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.