News

Lotus has completed the restructure of its UK retail network with an agency agreement now in place across 13 sites. It means Lotus is the first automotive brand globally to be live in its home market with this new retail sales model, across all vehicle lines. This pioneering approach is in the spirit of the Lotus brand, reinventing the retail experience for its customers through a direct relationship that puts them at the very heart of the transaction.

From the start of 2022, the Geely design studio in Warwickshire has a new name – the Lotus Tech Creative Centre Limited (LTCC). It is already playing a key role in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand.

Lotus has revealed its best annual global retail sales performance since 2011. The outstanding figures prove worldwide excitement about the brand’s transformation is translating into customers buying cars.

Lotus Engineering, the consultancy division of the business, has been named ‘Dynamics Team of the Year’ in the prestigious Vehicle Dynamics International Awards 2021.

Lotus has released a new film of the Lotus Emira in action, showing the eagerly anticipated V6 First Edition being put through its paces by Gavan Kershaw on the iconic Hethel test track.

The global Lotus community is saddened to learn that Hazel Chapman, the wife of Colin Chapman and co-founder of Lotus, has died aged 94.