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You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business.

Unquestionably one of the stars of the show, the Lotus Emira has made its dynamic public debut at this year’s Goodwood Festival of Speed.

Lotus is excited to announce an exciting new multi-layered partnership with premium cycling apparel brand Léger Los Angeles.

It was another night for the Hethel history books as resurgent British sports car manufacturer Lotus gave a world debut to the all-new Emira

The Emira is an all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand.

Receiving its world premiere at Hethel, Norfolk, on the evening of Tuesday 6 July, the design of the Lotus Emira is beautiful, timeless, memorable and modern.

“It’s exceptional and I’m a big fan” – the words of former F1 world champion Jenson Button after more than 30 laps of the Hethel test track during the launch celebrations for the all-new Lotus Emira.

All-new Lotus sports car unveiled on Tuesday 6 July