News

Lotus has today announced a unique collaboration with Onoto, the distinguished handcrafted, British luxury fountain pen brand, in celebration of the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of innovation and success, which have unquestionably helped shape the motoring and motorsport landscapes of today and have created some of the world’s most renowned and loved cars.

Lotus today has announced Victoria Tomlinson has joined the business as Executive Director of PR and Communications. In her new role, Victoria will oversee global communications for Lotus Group, including its high-performance sports car business, Lotus Cars, and its all-electric, luxury vehicle unit, Lotus Technology.

Lotus today has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. “Bringing together our rich heritage with intelligent performance and the latest cutting-edge technologies, we’re pushing the boundaries for how a luxury electric vehicle should look and handle– making it truly for the drivers,” said Feng Qingfeng, CEO, Lotus Group.

The Lotus Eletre hyper-SUV has made its public debut in North America at Monterey Car Week, taking centre stage at The Quail, A Motorsports Gathering. Visitors were thrilled to see the highly anticipated Eletre in Blossom Grey on the Lotus stand, commenting on the spaciousness and the incredible number of features included. The retail team received significant interest, kick-starting the push for customer deposits in advance of the Eletre launching in the USA market in 2024.

Lotus has brought history back to life with the world premiere of the Type 66 – and confirmed the stunning track-only car will go into production. This unique project was unveiled at ‘The Quail, A Motorsport Gathering’ as part of Monterey Car Week in California, USA. Truly exotic in its design execution, the Type 66 is a new, ultra-exclusive low-volume car from Lotus.

F1 World Champion Jenson Button will debut his bespoke Lotus Evija at ‘The Quail, A Motorsports Gathering’ on Friday 18 August. Like all examples of the Evija, Button’s car is completely bespoke and based on the spec which he chose in consultation with the Lotus Design team. The unique colour scheme pays tribute to his 2009 F1 World Championship-winning Brawn GP race car – Arctic White, with Verve Yellow and Carbon Black as accents.

Lotus today has announced the appointment of Ben Payne as Vice-President of Design at Lotus Group. Ben most recently led the team responsible for the design development of the Eletre hyper-SUV, the company’s first vehicle beyond traditional sports cars, marking a key milestone for the business on its journey to become a global performance brand by 2028.

Lotus today has announced the business had a record-breaking first half of 2023. Key achievements for the first six months to 30 June 2023 include order book grew to approximately 17,000 vehicles worldwide for the Eletre, Lotus’ first electric lifestyle hyper-SUV, and Emira, a mid-engine sports car.

Lotus has announced Conor Horne has joined the business as Commercial Director of UK and Ireland. In his new role, Conor will work closely with Lotus’ leadership team to further develop the company’s business development strategy, as well as identifying new opportunities for growth in the UK and Ireland.