News

One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira.

Lotus has announced the appointment of Mark Stringer as the new Commercial Director of Lotus Engineering, the consultancy division of the business. Mark leads the strategic planning and delivery of projects for a wide range of OEM and supplier clients across the automotive industry and beyond. This includes the ongoing collaboration between Lotus and Alpine, the performance car division of Groupe Renault that is spearheading next-generation EV sports cars for both brands.

Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week VIP guests were treated to passenger laps of the legendary 2.2-mile circuit with Gavan Kershaw, Director of Vehicle Attributes at Lotus and a former British GT Championship winner, at the wheel.

Lotus has officially opened its new sports car manufacturing facility at Hethel, naming it in honour of the company’s founder and inspiration. The Chapman Production Centre is a world-class centre of excellence that is already building the Emira, the last petrol-powered car from Lotus and best of breed.

Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later this year Lotus will join them.

The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity. The UK, North America and mainland Europe now have sites fully installed with the new look, and more will follow in the coming months.

Coming to Life – the Lotus Eletre – the world’s first electric hyper-SUV has been launched in London. On Tuesday 29 March the car made its global debut in front of a live audience of several hundred VIP guests, viewing action inside and outside the world-famous BBC Television Centre in west London.

The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history. Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.