Another world premiere from Lotus: first showroom with new global retail identity now open for business
  • All-new Lotus retailer in Kingdom of Bahrain first to showcase versatile new global retail identity
  • Showroom design language draws on Lotus’ design and engineering prowess
  • Fully adaptable for all retail environments and markets
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Lotus Bahrain is world first showroom with new retail identity
“The advantage we bring to bike design is we’re not bike designers” - Lotus Engineering launches new film about the Hope / Lotus track bike
  • Project team from Lotus consultancy explain how bike’s innovative front end improves aerodynamic performance on track
  • Lotus helped develop pioneering forks and lightweight handlebars
  • See the new film on YouTube
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Lotus Engineering - the Hope / Lotus track bike
Lotus Emira wows the crowds at Goodwood Festival of Speed
  • Less than 48 hours after its world premiere, all-new British sports car was a major draw with show-goers
  • Crowd control measures in place all day on Lotus stand as visitors flock to see the Emira
  • ‘Central Feature’ sculpture brought to life with Lotus cars via innovative augmented reality technology
  • Lotus celebrated as ‘Featured Marque’ at this year’s Festival of Speed
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Lotus at Goodwood Festival of Speed 2021
Lotus and Léger announce collaboration on cycling apparel and concept bike development
  • Capsule collection of Lotus X Léger cycling kit will premiere at this weekend’s Goodwood Festival of Speed
  • Lotus X Léger to collaborate on new range of performance bikes
  • New track bike developed by Lotus Engineering, Hope Technology and Renishaw also on Lotus stand at FoS
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Lotus and Jenson Button's Léger announce collaboration
Lotus Emira to dazzle with dynamic debut at this weekend’s Goodwood Festival of Speed
  • All-new sports car has pride of place on the Lotus stand as FoS celebrates Norfolk company as its ‘Featured Marque’
  • All-electric Lotus Evija hypercar also making its Festival debut
  • ‘Central Feature’ sculpture promises high levels of interactivity for fans on site or attending digitally using advanced AR technology
  • Lotus-developed track bike also on the FoS stand until Sunday
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Lotus to dazzle with dynamic debut at Goodwood Festival of Speed
Lotus Emira: all-new sports car ‘unboxed’ in live world premiere from re-born Hethel HQ
  • Sensational Emira debut staged at Lotus’ historic home, significantly upgraded with new facilities and all-new sports car factory
  • Emira ‘unboxed’ live in front of more than 300 guests
  • Jenson Button, F1 World Champion and Lotus customer, was surprise special guest with world-exclusive first Emira test drive
  • Global online audience of thousands included 131 Lotus ‘superfans’ who appeared live on-screen at the event
  • Next stop for the Emira – dynamic debut at Goodwood Festival of Speed this weekend
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Lotus Emira unboxed at rejuvenated Hethel HQ

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