Global News

A single line, running through the profile of the car, from the tip of the nose to the blade of light integrated into the rear. A simple gesture from a creative mind, it’s the design origin behind Emeya, the all-new and all-electric hyper-GT from Lotus.

Lotus has opened the doors of a new flagship store in Paris, France. Located in the famous ‘Golden Triangle’ area of the world's fashion capital, it is in the perfect city centre location amongst other luxury and haute couture brand boutiques.

Lotus has today announced a unique collaboration with Onoto, the distinguished handcrafted, British luxury fountain pen brand, in celebration of the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of innovation and success, which have unquestionably helped shape the motoring and motorsport landscapes of today and have created some of the world’s most renowned and loved cars.

Lotus today has announced Victoria Tomlinson has joined the business as Executive Director of PR and Communications. In her new role, Victoria will oversee global communications for Lotus Group, including its high-performance sports car business, Lotus Cars, and its all-electric, luxury vehicle unit, Lotus Technology.

Lotus today has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. “Bringing together our rich heritage with intelligent performance and the latest cutting-edge technologies, we’re pushing the boundaries for how a luxury electric vehicle should look and handle– making it truly for the drivers,” said Feng Qingfeng, CEO, Lotus Group.

The Lotus Eletre hyper-SUV has made its public debut in North America at Monterey Car Week, taking centre stage at The Quail, A Motorsports Gathering. Visitors were thrilled to see the highly anticipated Eletre in Blossom Grey on the Lotus stand, commenting on the spaciousness and the incredible number of features included. The retail team received significant interest, kick-starting the push for customer deposits in advance of the Eletre launching in the USA market in 2024.

Lotus has brought history back to life with the world premiere of the Type 66 – and confirmed the stunning track-only car will go into production. This unique project was unveiled at ‘The Quail, A Motorsport Gathering’ as part of Monterey Car Week in California, USA. Truly exotic in its design execution, the Type 66 is a new, ultra-exclusive low-volume car from Lotus.

F1 World Champion Jenson Button will debut his bespoke Lotus Evija at ‘The Quail, A Motorsports Gathering’ on Friday 18 August. Like all examples of the Evija, Button’s car is completely bespoke and based on the spec which he chose in consultation with the Lotus Design team. The unique colour scheme pays tribute to his 2009 F1 World Championship-winning Brawn GP race car – Arctic White, with Verve Yellow and Carbon Black as accents.

Lotus today has announced the appointment of Ben Payne as Vice-President of Design at Lotus Group. Ben most recently led the team responsible for the design development of the Eletre hyper-SUV, the company’s first vehicle beyond traditional sports cars, marking a key milestone for the business on its journey to become a global performance brand by 2028.