Peter Horbury (1950-2023)

Hethel, UK – Saturday 1 July 2023  It is with great sadness that we announce the death of Peter Horbury, Executive Vice-President of Design, Group Lotus.

He passed away earlier this week while visiting colleagues in China, doing what he has always done – leading, inspiring and mentoring others to challenge conventions and be the best that they can be.

Peter was the most charismatic man, and one of the most influential automotive designers that the UK has ever produced. He joined Lotus in 2021, the culmination of a career which had lasted nearly half a century, and which saw him design some of the world’s most significant and pioneering cars.

Prior to joining Lotus, Peter was Executive Vice-President of Design for the Geely Group, overseeing the design for a huge portfolio of vehicles for its many brands. He had previously held senior global positions at Ford, Volvo and Chrysler. 

Feng Qingfeng, CEO, Group Lotus, commented: “Peter’s timeless design is his legacy, and it can be found on roads across the world today, enjoyed by millions of drivers. His many friends, colleagues and admirers at Lotus, across the wider Geely business, and in the global automotive industry will all miss him greatly.”

Our thoughts are with Peter’s family and friends, and we would request that their privacy is respected at this difficult time.



Notes to Editors

For more information please contact the Lotus Communications team:

Rob Borrett, Head of Media and Launch Programmes

[email protected]

+44 (0) 7718 560789


Richard Yarrow, Head of News and Technology Communications

[email protected]

+44 (0) 7471 994525


Alastair Florance, PR Manager

[email protected]

+ 44 (0) 7802 918662


Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)

[email protected]

+971 50 5187778


Vanessa Meier, PR Manager (Americas)

[email protected]

+1 734 6087769


Diederik Reitsma, PR Manager, European Markets

[email protected]

+ 31 651 939 185


Jianlong Ma, Director (China)

[email protected]

+86 139 1086 0534


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About Lotus

Lotus is a global performance brand that is built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric, luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.