The era of Emira is about to begin
(Hethel, UK – 5 July 2021) – One of the most eagerly anticipated new car launches of the year will take place tomorrow as the covers come off the all-new Lotus Emira.
The perfect illustration of the ongoing transformation of the Lotus business and brand, the Emira is an all-new mid-engined premium sports car that will be built in a new factory at Hethel, Norfolk. The site has been rejuvenated as part of a £100millon investment in Lotus’ UK operations.
To find out more, join Matt Windle, Managing Director, Lotus Cars, and special guests for the world premiere of the all-new Lotus Emira. The event will be broadcast live online at www.lotuscars.com and on Lotus’ YouTube and Facebook channels from 7.30pm BST on Tuesday 6 July.
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, PR Manager, Content & Launch Programmes
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press & Digital Media
+44 (0) 7909 813785
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
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Group Lotus is based in Hethel, Norfolk, UK – home to its sports and hypercar manufacturing operations, Lotus Advanced Performance Centre and the iconic 2.2-mile test track. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs, Tier 1 suppliers and other clients outside of the automotive sector. It is internationally recognised for its long-standing contribution to ground-breaking engineering and vehicle development. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.