Peter Horbury appointed Senior Vice President, Executive Advisor, Design at Group Lotus

(Hethel, UK – 6 September 2021) – Group Lotus announces that Peter Horbury has been appointed Senior Vice President, Executive Advisor, Design at Group Lotus.

Commenting on Peter’s appointment, Group Lotus CEO Feng Qingfeng said: “Peter Horbury is a globally renowned designer and I am very proud to have him on the Lotus team.  In his role he assumes global oversight for design across the broadening Lotus portfolio covering both cars and the Engineering consultancy. Peter is a hugely valuable advocate for Lotus, working alongside me at the highest levels within Geely.  Russell Carr continues his great work as Design Director, working alongside Ben Payne as head of a new Lotus studio in Coventry UK – together leading the global Lotus design language into a very exciting future led by Peter and an expanding international team of designers.”

Matt Windle, Managing Director, Lotus Cars, added: “Peter Horbury has been a fantastic advocate for Lotus since we became part of the Geely family. We’re looking forward to working closely together to deliver a new generation of cars to the world – retaining the famous Lotus magic, but with broader horizons and appeal than ever before.”

Peter Horbury said: “Ever since I visited Hethel after Lotus’ acquisition in 2017, I have watched very fondly as the Vision80 plan has started to come to fruition. I am delighted to now have the opportunity to further support that vision, working closely with the team to deliver a new generation of global Lotus products and to expand the Lotus design network around the world.”


Notes to Editors

For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications

+44 (0) 7384 830903

Rob Borrett, PR Manager, Content & Launch Programmes

+44 (0) 7718 560789

Alastair Florance, Group PR Manager

+ 44 (0) 7802 918662

Samantha Thomas, PR Officer, Product Press & Digital Media

+44 (0) 7909 813785

Richard Yarrow, PR Manager, News and Technology

+44 (0) 7471 994525


The Lotus media site – – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

For the latest news and information from the Lotus PR Team please follow:


For Lotus Cars social media please follow:


About Lotus

Group Lotus is based in Hethel, Norfolk, UK – home to its sports and hypercar manufacturing operations, Lotus Advanced Performance Centre and the iconic 2.2-mile test track. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs, Tier 1 suppliers and other clients outside of the automotive sector. It is internationally recognised for its long-standing contribution to ground-breaking engineering and vehicle development. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.