Lotus launches new Evora GT410 with improved usability, new levels of comfort and exceptional value for money
- Evora expands to become two-model range with arrival of new Evora GT410
- Priced £82,900, it’s £3,000 less than the GT410 Sport and represents exceptional value for money
- Sells alongside Evora GT410 Sport, which also benefits from revised specification
- Enhancements to standard spec and options on Lotus Elise and Exige also announced
(Hethel, UK – 29 January 2020) – Lotus has launched a new version of the Evora – the GT410. As a second model in the range it sells alongside the Evora GT410 Sport, which also benefits from a revised specification.
The Evora GT410 features an enhanced standard spec over the GT410 Sport, providing owners with improved usability and a new level of driving comfort. Numerous features have moved from the Evora options list to become part of its standard specification. Costing £3,000 less than the GT410 Sport, that means it delivers exceptional value for money
The new Lotus Evora GT410 is designed to be a more usable ‘every day’ car. It comes with Sparco sport seats and air-con to create a more comfortable environment for occupants, while a reversing camera improves safety during low-speed manoeuvres. A premium infotainment system with sat-nav and Apple CarPlay is now standard and includes DAB digital radio for the first time. Increased cabin sound insulation for reduced road noise and improved refinement will further improve the listening experience.
The GT410’s door trims now feature integrated arm rests and storage bins for greater comfort and practicality. Exterior paint colour choices have been revised to include new options, including some historic shades from Lotus’ past.
The car has a revised damper rate compared with the GT410 Sport. While it still delivers an outstanding performance-oriented experience, this creates a more compliant ride for improved real-world comfort. The use of Michelin Pilot Sport 4S all-weather tyres means better all-year usability, while a new rear tailgate features a large glass section for improved rear visibility.
The above upgrades are in addition to the Evora’s already high level of standard equipment. These include a body-coloured roof, side sills, tailgate, front access panel and mirror backs, red AP Racing brake callipers and silver or gloss black V-spoke cast alloy wheels, 19-inch at the front and 20-inch at the rear. Interior equipment includes cruise control, heated seats, rear parking sensors.
Amazingly, with a UK price of only £82,900 (€99,900 in Germany), the GT410 is £3,000 less than the GT410 Sport (€11,000 less in Germany) so delivers exceptional value for money.
The Evora GT410 Sport remains the most driver-focused and lightweight choice in the Lotus Evora range. Its standard specification has also been revised; upgrades include the integration of Sparco sport seats, air-con, and a premium infotainment system including DAB digital radio, sat-nav and Apple CarPlay.
Lotus has also announced new ways for customers to enhance the specification of the Elise and Exige, including the reintroduction of the optional Touring and Sport packs. Touring enables the customer to add in comfort and convenience options to create a more desirable ‘road spec’ car, while Sport is based on the more driver-focused features that appeal to those who want to drive in a more spirited way, such as at track days.
DAB digital radio is available as part of the Touring pack on each car, or can ordered as a stand-alone option. The audio system also now features two extra speakers. Revisions have been made to the interior colour choices, which will default to match the exterior body colour. These exterior colours have also been revised to feature new choices.
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, PR Manager, Product and Digital Content
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
44 (0) 7802 918662
Marc Mustard, Head of Content and Launch Programmes
+44 (0) 7538 835450
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
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Group Lotus is based in Potash Lane, Hethel, Norfolk, UK, NR14 8EZ. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in summer 2020.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.