Lotus gets back on the track

Great Britain Cycling Team riders full of praise for Hope / Lotus track bike

Lotus_Olympic_bike_Interviews_v2_v4.mp4

Lotus Olympic Bike Studio B-Roll Studio

Lotus-Olympic-Bike-B-Roll-footage---Studio.mp4

  • New film from Lotus features riders Katie Archibald, Ethan Vernon and Jack Carlin
  • Innovative and lightweight front-end design is key to quest for medals

 

(Hethel, UK – 28 June 2021) – Great Britain Cycling Team riders using the Hope / Lotus track bike in the quest for gold have been speaking about what it’s like to be on such as revolutionary machine.

Rio 2016 Olympic gold-medal winner Katie Archibald, Ethan Vernon and Jack Carlin are all featured in a new film created by Lotus. Watch the film here.

Jack explains how, when fractions of a second are the difference between winning and losing, this innovative new bike could give him that edge. Ethan notes it’s so different to anything else on the track and that it feels special when he’s riding it. Katie speaks about how thrilled she was when she saw the uniquely wide fork design and how the Lotus name – with its successful history in track cycling – resonates with people.

It’s the innovative front end to the bike which Lotus and its partners on the project believe will make the different in competions.

The design is based on optimising the aerodynamics of the bike and the rider; the position of the forks means they’re directly in front of the rider’s knees, helping air to flow around the rider. The seat stays at the rear of the bike, also wider than usual, assist with the reattachment of that air to create the best possible profile for the bike and rider together.

Lotus has also helped to develop two designs of lightweight handlebar, sprint and pursuit, which are integrated into the front end of each bike. Titanium and aluminium, both 3D-printed, as well as carbon fibre, are at the heart of these components. Lotus has worked with Hope Technology, which has supplied the bike’s frame and wheels, and engineering partner Renishaw.

The bike is a true Lotus in every way – optimised aerodynamics, light weight, advanced materials and exceptional handling, all combining to deliver outstanding performance.

Lotus’ history in track cycling is legendary. The Lotus Type 108 – also known as the LotusSport Pursuit Bicycle – is arguably the most famous bike ever made, and an example is held by the Science Museum in London. British cyclist Chris Boardman rode it to gold in the men’s individual pursuit at the Barcelona Olympics in 1992. It was the first British medal in an Olympic cycling event for 72 years.

 

Ends

 

Notes to Editors

For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications

jandrew@lotuscars.com

+44 (0) 7384 830903

Rob Borrett, PR Manager, Content & Launch Programmes

rborrett@lotuscars.com

+44 (0) 7718 560789

Alastair Florance, Group PR Manager

aflorance@lotuscars.co.uk

+ 44 (0) 7802 918662


Samantha Thomas, PR Officer, Product Press & Digital Media

sthomas2@lotuscars.com

+44 (0) 7909 813785


Richard Yarrow, PR Manager, News and Technology

ryarrow@lotuscars.com

+44 (0) 7471 994525

 

The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

For the latest news and information from the Lotus PR Team please follow:

https://twitter.com/LotusCarsPR

https://www.instagram.com/LotusCarsPR

 

For Lotus Cars social media please follow:

https://www.facebook.com/LotusCars

https://twitter.com/lotuscars

https://www.instagram.com/lotuscars

https://www.youtube.com/grouplotus

https://www.linkedin.com/company/group-lotus

 

About Lotus

Group Lotus is based in Hethel, Norfolk, UK – home to its sports and hypercar manufacturing operations, Lotus Advanced Performance Centre and the iconic 2.2-mile test track. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs, Tier 1 suppliers and other clients outside of the automotive sector. It is internationally recognised for its long-standing contribution to ground-breaking engineering and vehicle development. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.