Lotus Emira named ‘New Car Of The Year’ at AM Awards 2023

  • Emira was voted ‘New Car of the Year’ by both motor retail managers and AM judging panel
  • AM Awards from Automotive Management Online,  recognise and celebrate motor retail excellence, market-leading vehicles and business leadership
  • Award received on behalf of Lotus by Geoff Dowding, Executive Director, Commercial Operations Lotus Cars

 

Hethel, UK – 12 May 2023  Lotus Emira, the last Lotus petrol-powered sports car collected another accolade by being named as ‘New Car of the Year’ at the annual AM Awards 2023, held in London this week.

To win The New Car of the Year Award, the Lotus Emira was voted for by both motor retail managers and the AM judging panel:

“Clearly the Emira is being seen as a fantastic start of a new chapter for Lotus and its dealers. It is the most accomplished Lotus road car yet, balancing a high level of driver engagement with the practicality of an everyday sportscar, and our audience – including dealers with rival brands - is now certainly very excited about the Lotus brand’s future. Emira will certainly attract new customers to Lotus and this will give the carmaker great foundations for growth,” said Tim Rose, editor, AM Online.

Receiving the award on behalf of Lotus, Geoff Dowding, Executive Director, Commercial Operations Lotus Cars said, “The Emira has won a number of accolades around the world, but this award from AM is particularly special as it was voted for by the well-informed AM judging panel and a discerning automotive industry, including retailers, dealers and senior management. Not only is the Emira is a brilliant sports car and the best in breed but also this award reinforces the confidence and excitement that the industry has for Lotus as it rapidly moves towards the EV future with the Lotus Evija and Lotus Eletre.”

Powered by either a 3.5-litre supercharged V6 engine or a 2.0-litre turbocharged ‘i4’ through a manual, automatic or Dual Clutch Transmission, the Lotus Emira accelerates to 0-60mph in 4.2 seconds before reaching a top speed of 180mph.

The Emira is manufactured at Lotus’ global HQ for sports car and hypercar operations in Hethel, Norfolk. Subassembly manufacturing for the lightweight and high tech aluminium chassis is at Lotus Advanced Structures in Norwich.

The Lotus Emira is one of three high tech performance cars built by Lotus, along with the Eletre, the world’s first all-electric hyper-SUV and the Evija, the world’s first all-electric British hypercar.

 

Ends

 

Notes to Editors

For more information please contact the Lotus Communications team:

Rob Borrett, Head of Media and Launch Programmes

[email protected]

+44 (0) 7718 560789

 

Richard Yarrow, Head of News and Technology Communications

[email protected]

+44 (0) 7471 994525

 

Alastair Florance, PR Manager

[email protected]

+ 44 (0) 7802 918662

 

Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)

[email protected]

+971 50 5187778

 

Vanessa Meier, PR Manager (Americas)

[email protected]

+1 734 6087769

 

Diederik Reitsma, PR Manager, European Markets

[email protected]

+ 31 651 939 185

 

Jianlong Ma, Director (China)

[email protected]

+86 139 1086 0534

  

For Lotus Cars social media please follow:

https://www.facebook.com/LotusCars

https://twitter.com/lotuscars

https://www.instagram.com/lotuscars

https://www.youtube.com/grouplotus

https://www.linkedin.com/company/group-lotus

 

About Lotus

Lotus is a global performance brand that is built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric, luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.