Eletre, Evija and two Emiras wow the crowds at Goodwood
Goodwood Festival of Speed 2022 round-up review
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Hethel, UK – 24 June 2022 It was an exceptionally busy day for Lotus at Goodwood Festival of Speed as crowds flocked to the stand for the world public debut of the Eletre.
The highly anticipated hyper-SUV was a star attraction. with visitors eager to see the car and ask questions of the many product specialists on hand. The bold, progressive and exotic EV has the soul of a Lotus and the usability of an SUV, and the retail team reported that several customers placed orders immediately after seeing it in the metal.
Yesterday also marked the premiere of the ultimate three-car garage from Lotus, as the Eletre was joined on stage by the beautiful Emira sports car and the pioneering Evija hypercar. Also there – in a vibrant yellow competition-inspired finish – was the Emira GT4 race car, unveiled just last month and already sold out for the first year.
All four cars are taking part in the iconic Goodwood Hill Climb over the weekend, with Formula 1 world champion Jenson Button behind the wheel and on the Lotus stand throughout the weekend.
Visitors were also treated to a ‘VIP walkaround’ of the Lotus stand, hosted by motoring TV presenter Andy Jaye. He interviewed Matt Windle, Managing Director, Lotus Cars; Ben Payne, Head of Studio at Lotus Tech Creative Centre and the man who led the Eletre design; and Russell Carr, Lotus Design Director and the man behind the Evija and Emira.
Matt Windle commented: “What an amazing first day at Goodwood – with such a passionate and knowledgeable crowd it never disappoints! The Lotus stand was busy from the moment the gates opened at 7am, and was great to see the fans new and old getting up close to our cars and chatting with our team. If day one was anything to go by, the rest of the weekend will be a massive success too!”
Ends
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager, News and Technology
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press and Digital Media
+44 (0) 7909 813785
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About Lotus
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.
Lotus Engineering provides comprehensive consultancy services to many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.
Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.
