Bring it on! Lotus and British Cycling continue golden collaboration for 2024 Paris Olympic Games
Lotus x British Cycling: the collaboration rolls on to Paris 2024
- Lotus-developed track bike will be used by Great Britain Cycling Team athletes in summer 2024
- Core Lotus values at the heart of project – pioneering spirit, optimised aerodynamics, advanced lightweight materials and world-class manufacturing
- Builds on hugely successful Lotus-developed bike from Tokyo 2020
- Watch the announcement film on YouTube
Hethel, UK – 27 February 2023 Lotus and British Cycling have confirmed they will continue their hugely successful collaboration in the world of elite track cycling, and are developing the bike that home-nation athletes will use at the 2024 Paris Olympic Games.
It will be based on the innovative Hope / Lotus track bike created for the 2020 Tokyo Olympic Games. A global audience of billions of sports fans watched riders from the Great Britain Cycling Team (GBCT) win seven medals at the Games on the bike. The haul – which included three gold medals – put Great Britain at the top of the Games’ track cycling medal table.
Lotus and British Cycling have released a short film to celebrate the announcement they are continuing to work together on a track bike for the Paris Olympic Games, which start on 26 July 2024. Development work – which is overseen by Lotus Engineering, the consultancy division of the business – is already well-advanced, though remains confidential until closer to the Games.
As with the Tokyo bike, its successor will focus on the core values of all Lotus products, including a pioneering spirit, optimised aerodynamics, high performance, advanced lightweight materials and world-class manufacturing.
Matt Windle, Group Vice-President and Managing Director, Lotus Cars, said: “We are thrilled to be continuing this unique and successful partnership with British Cycling. Being involved in the development of such a high-performance machine, and having GBCT athletes win so many medals riding it on a global sporting stage like the Olympics, is fantastic as we transform the Lotus brand.”
Lotus is transforming from a UK sports car company to a global performance business and brand. The journey is guided by Vision80, a comprehensive strategy which defines what Lotus will be in 2028, when it celebrates its 80th anniversary.
Stephen Park CBE, Great Britain Cycling Team Performance Director, said: “Over the last Olympic cycle we have developed a fantastic relationship with Lotus, combining their expertise with our in-house team, constantly striving to find the most innovative solutions to give our track riders the best possible chance when the get to the start line.
He added: “Having brought back seven track medals from Tokyo, we are excited to see what we can go on to achieve together as we work towards further refining our bike, which is just one part of the world-class support we are able to offer our riders as we set our sights on Paris 2024.”
The new film features a number of GBCT athletes and coaches explaining why they #lovemybike. It is part of British Cycling’s ongoing #cyclinglove campaign to celebrate all the things to enjoy about life on two wheels.
Featured riders include Joe Truman, GBCT men’s podium sprinter, who said: “When I first saw the bike, I knew it was something special. Since I’ve been riding it, it has helped me win a silver medal at both the 2022 Commonwealth Games and 2023 UEC European Championships, and is now helping me qualify for the 2024 Olympic Games.”
Jess Roberts, GBCT women’s podium endurance rider, added: “I love my bike because it makes me feel strong and empowered. Every training session it gives me a little extra boost that I get to ride such a special bike. I’m chasing my dreams on a bike that rides like a dream.”
Lotus has a highly successful history in cycling through its Lotus Engineering division. In the Nineties, Lotus was instrumental in the design and development of LotusSport bikes, including for cycling legend Chris Boardman at the 1992 Olympics in Barcelona. Riding the iconic Lotus Type 108, he won gold in the Men’s Pursuit and followed it up in the 1994 Tour de France – riding the Type 110 – winning the Prologue time trial to take the famous yellow jersey.
Notes to Editors
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Lotus is a global performance brand that is built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric, luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.