Bring it on! Lotus and British Cycling continue golden collaboration for 2024 Paris Olympic Games

Lotus x British Cycling: the collaboration rolls on to Paris 2024


  • Lotus-developed track bike will be used by Great Britain Cycling Team athletes in summer 2024
  • Core Lotus values at the heart of project – pioneering spirit, optimised aerodynamics, advanced lightweight materials and world-class manufacturing
  • Builds on hugely successful Lotus-developed bike from Tokyo 2020
  • Watch the announcement film on YouTube


Hethel, UK – 27 February 2023  Lotus and British Cycling have confirmed they will continue their hugely successful collaboration in the world of elite track cycling, and are developing the bike that home-nation athletes will use at the 2024 Paris Olympic Games.

It will be based on the innovative Hope / Lotus track bike created for the 2020 Tokyo Olympic Games. A global audience of billions of sports fans watched riders from the Great Britain Cycling Team (GBCT) win seven medals at the Games on the bike. The haul – which included three gold medals – put Great Britain at the top of the Games’ track cycling medal table.

Lotus and British Cycling have released a short film to celebrate the announcement they are continuing to work together on a track bike for the Paris Olympic Games, which start on 26 July 2024. Development work – which is overseen by Lotus Engineering, the consultancy division of the business – is already well-advanced, though remains confidential until closer to the Games.

As with the Tokyo bike, its successor will focus on the core values of all Lotus products, including a pioneering spirit, optimised aerodynamics, high performance, advanced lightweight materials and world-class manufacturing.

Matt Windle, Group Vice-President and Managing Director, Lotus Cars, said: “We are thrilled to be continuing this unique and successful partnership with British Cycling. Being involved in the development of such a high-performance machine, and having GBCT athletes win so many medals riding it on a global sporting stage like the Olympics, is fantastic as we transform the Lotus brand.”

Lotus is transforming from a UK sports car company to a global performance business and brand. The journey is guided by Vision80, a comprehensive strategy which defines what Lotus will be in 2028, when it celebrates its 80th anniversary.

Stephen Park CBE, Great Britain Cycling Team Performance Director, said: “Over the last Olympic cycle we have developed a fantastic relationship with Lotus, combining their expertise with our in-house team, constantly striving to find the most innovative solutions to give our track riders the best possible chance when the get to the start line.

He added: “Having brought back seven track medals from Tokyo, we are excited to see what we can go on to achieve together as we work towards further refining our bike, which is just one part of the world-class support we are able to offer our riders as we set our sights on Paris 2024.”

The new film features a number of GBCT athletes and coaches explaining why they #lovemybike. It is part of British Cycling’s ongoing #cyclinglove campaign to celebrate all the things to enjoy about life on two wheels.

Featured riders include Joe Truman, GBCT men’s podium sprinter, who said: “When I first saw the bike, I knew it was something special. Since I’ve been riding it, it has helped me win a silver medal at both the 2022 Commonwealth Games and 2023 UEC European Championships, and is now helping me qualify for the 2024 Olympic Games.”

Jess Roberts, GBCT women’s podium endurance rider, added: “I love my bike because it makes me feel strong and empowered. Every training session it gives me a little extra boost that I get to ride such a special bike. I’m chasing my dreams on a bike that rides like a dream.”

Lotus has a highly successful history in cycling through its Lotus Engineering division. In the Nineties, Lotus was instrumental in the design and development of LotusSport bikes, including for cycling legend Chris Boardman at the 1992 Olympics in Barcelona. Riding the iconic Lotus Type 108, he won gold in the Men’s Pursuit and followed it up in the 1994 Tour de France – riding the Type 110 – winning the Prologue time trial to take the famous yellow jersey.



Notes to Editors

For more information please contact the Lotus Communications team:

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Aurora Yang, PR Manager (China)

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About Lotus

Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.

Lotus Engineering provides comprehensive consultancy services to many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.

Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.

Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.