“The world’s most premium sustainable car”: Lotus Evija wins prestigious International Design Award
(Hethel, UK – 11 February 2021) – The all-electric Lotus Evija hypercar has been recognised in the prestigious International Design Awards (IDAs), winning the ‘Product Design of the Year’ category.
Established in 2007 by a group of leading international designers, visionaries and entrepreneurs as a response to a lack of pure design awards in their field, the IDAs have a truly global profile. They celebrate smart and sustainable multi-disciplinary designs, promoting outstanding creativity while uncovering emerging talent.
The award was presented to Lotus after being selected by a panel jury representing each of the five diverse IDA disciplines – Architecture, Fashion, Interior, Product and Graphic Design. The jurors evaluated entries from more than 80 countries, each exhibiting the highest standards of design. The Evija was honoured for its breathtaking ability to stretch boundaries of automotive design.
Members of the IDA jury commented that the Lotus Evija “paves a way towards a more sustainable future whilst embodying an exceptional aerodynamic aesthetic”, and that “its seductive style elevates the Evija to be the world's most premium sustainable car”.
The Lotus Evija was built with a simple goal – to be the absolute pinnacle of world-class engineering and the most powerful performance car ‘For The Drivers’. It harnesses Lotus’ technical expertise, fine-tuned over more than seven decades, to create a masterclass of automotive excellence.
Russell Carr, Director of Design, Lotus, said: “Everyone at Lotus is honoured to receive this award. The Evija is an incredibly important car for Lotus; it is inspired by our innovative past and is the ultimate statement of intent for our ambitious and exciting future. It also sets the standard for a new Lotus design language.”
To celebrate the IDA award, Lotus has released a set of new images of the Lotus Evija. Shot on the streets of London prior to the current UK lockdown restrictions, they reveal every facet of the hypercar’s stunning design.
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, PR Manager, Content & Launch Programmes
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press & Digital Media
+44 (0) 7909 813785
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
For the latest news and information from the Lotus PR Team please follow:
For Lotus Cars social media please follow:
Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2021.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.