Regional News

Lotus has completed the restructure of its UK retail network with an agency agreement now in place across 13 sites. It means Lotus is the first automotive brand globally to be live in its home market with this new retail sales model, across all vehicle lines. This pioneering approach is in the spirit of the Lotus brand, reinventing the retail experience for its customers through a direct relationship that puts them at the very heart of the transaction.

“The future is bright for one of the world’s most iconic car brands” – the words of Rob Gill, Motors Editor at The Sun, as Lotus was honoured as ‘Manufacturer of the Year’ at the News UK Motor Awards 2021.

Fresh from its triumphant world debut last month, the Lotus Emira is making its first appearance in the USA… with a very special driver at the wheel.

Norwich City is delighted to announce Lotus Cars as the club’s new front of shirt sponsor for the 2021/22 season.

Lotus has won a prestigious Sword of Honour from the British Safety Council. The sports car maker was one of only 66 organisations worldwide that received the award in 2020, and one of only two car manufacturers.