News

Lotus has confirmed full details on the price and spec of the eagerly anticipated Emira First Edition. Fully loaded with a host of desirable technology, infotainment and comfort features, plus unique badging, the configurator for the four-cylinder two-seater is now live on www.lotuscars.com.

Lotus has launched Lotus Drive, a new e-commerce platform which allows customers to configure a car, choose a payment method, value a part-exchange, and place an order directly with Lotus.

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Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. It is another significant development in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand. An enticing new image of a rear wing from Lotus Design hints at an exciting future project.

Lotus has completed the restructure of its UK retail network with an agency agreement now in place across 13 sites. It means Lotus is the first automotive brand globally to be live in its home market with this new retail sales model, across all vehicle lines. This pioneering approach is in the spirit of the Lotus brand, reinventing the retail experience for its customers through a direct relationship that puts them at the very heart of the transaction.

From the start of 2022, the Geely design studio in Warwickshire has a new name – the Lotus Tech Creative Centre Limited (LTCC). It is already playing a key role in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand.

Lotus has revealed its best annual global retail sales performance since 2011. The outstanding figures prove worldwide excitement about the brand’s transformation is translating into customers buying cars.

Lotus Engineering, the consultancy division of the business, has been named ‘Dynamics Team of the Year’ in the prestigious Vehicle Dynamics International Awards 2021.