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The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history. Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.

One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an all-new, start-of-the-art assembly hall, they will restart.

Lotus has confirmed full details on the price and spec of the eagerly anticipated Emira First Edition. Fully loaded with a host of desirable technology, infotainment and comfort features, plus unique badging, the configurator for the four-cylinder two-seater is now live on www.lotuscars.com.

Lotus has launched Lotus Drive, a new e-commerce platform which allows customers to configure a car, choose a payment method, value a part-exchange, and place an order directly with Lotus.

Heart, Power, Energy and Soul #LotusType132 #LotusCars #ForTheDrivers

Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. It is another significant development in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand. An enticing new image of a rear wing from Lotus Design hints at an exciting future project.

Lotus and battery cell expert Britishvolt have signed an MoU to collaborate on the research and development of advanced new EV technology. The partnership will focus on the co-development of an innovative new battery cell package to power the next generation of electric sports cars from Lotus.