We wish you Merry Driftmas and a Hethel New Year
While many look back over the year during the festive season, Lotus looks sideways in the #DriftmasEvora.
Delivering a Christmas tree with a 410hp sleigh, the engineering elves at Lotus wanted an ingenious way to transport a Christmas tree using an Evora GT410 Sport.
The first-ever #MerryDriftmas video, created by Lotus, sees a festive delivery with a difference - all filmed on site at its Hethel home in Norfolk.
While most Christmas trees travel strapped to roof racks or stuffed in car boots, Lotus knew it could do it differently with carbon fibre, a little welding and a lot of burning rubber. Using closed roads, and with thanks to an understanding security guard, the two-minute video encompasses the whole facility, and even includes two of the marque’s most famous cars (and a bike). Extra points for your viewers if they can spot and name them.
Intended as a light-hearted way to mark the festive period, the video celebrates Lotus sports cars and the pure pleasure of driving. This film was created on closed roads using professional drivers, and no attempt should be made to recreate the driving shown.
Lotus wishes its customers and fans around the world a very Merry Driftmas and a Happy New Year.
Notes to Editors
The video is available for editorial use and the link to YouTube is here.
High-resolution behind-the-scenes images available to download here.
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Group Lotus plc is based in Norfolk, UK.
Lotus Cars builds world class, high performance sports cars including the Evora, Elise, Exige and 3-Eleven ranges of sportscars.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy.
For more information about Group Lotus please contact:
PR Department, Group Lotus plc, Potash Lane, Hethel, Norfolk, UK, NR14 8EZ
Tel: +44 (0)1953 608264 Email: [email protected]