Media Advisory: Lotus Launches Powerful New Brand Film Celebrating Its Rebellious Spirit And Racing Soul
Lotus 2025 Brand Film (web)
Lotus_WEB_BrandFilm_2025.mp4
London, UK – April 23, 2025 Lotus today reveals its latest global brand campaign with the launch of a new film titled “Are You a Driver or What?” — a bold statement of intent that reflects the brand’s unapologetic spirit, engineering precision and legendary racing heritage.
More than just a film, Are You a Driver or What? Is a celebration of what it means to be truly connected to a brand that has been making and breaking the rules for 75 years.
Fans and brand advocates are encouraged to share the film across their own platforms using #AreYouADriverOrWhat and tagging @lotuscars.
ENDS
ABOUT LOTUS
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.
