Lotus stuns Goodwood SpeedWeek with Evija dynamic public debut
Lotus Evija at Goodwood SpeedWeek 2020
- New film and images reveal all-electric hypercar on the famous circuit
- Stunning new black and gold wrap recalls iconic Lotus liveries of the past
- See the Lotus Evija on ITV’s weekend coverage on Friday, Saturday and Sunday
- Watch the film on YouTube
- New US LOT Blog about the Evija now available on the media site
(Goodwood, West Sussex, UK – 16 October 2020) – The all-electric Lotus Evija hypercar makes its dynamic public debut at Goodwood SpeedWeek this weekend. The Evija will be in action on the historic race track and will be taking part in a variety of high-octane activities, including the Supercar Run.
Three pre-production examples of the Evija are supporting SpeedWeek, one complete in a vibrant Lotus ‘Solaris Yellow’ finish and two prototypes wrapped in stunning black and gold, recalling iconic Lotus liveries of the past. The prototypes also feature a stylised image of the famous West Sussex circuit, accompanied by the words ‘Lotus x Goodwood: Creating History since 1948’ – acknowledging the year of the very first Lotus car and the first motorsport event at Goodwood.
Among the first outside of the engineering team to experience Evija is Lord March (Charlie, 25, son of the event host, the Duke of Richmond), who commented: “The Evija is unbelievable – the power, the speed, I’ve never experienced anything like it – it was exceptional. This new dawn of electric hypercars brings ultimate motoring to life for a new generation and a younger audience. The advancement in electric cars over the last 10 years is astonishing. There is a huge amount of growth potential for these machines to continue allowing us to keep enjoying and driving high performance cars. Lotus continues to appeal to both the inner driver and the inner child in all of us – so much fun, and ultimately for the driver to control and enjoy.”
Gavan Kershaw, Director of Vehicle Attributes, Lotus, added: “We’re having a great time demonstrating the Evija here at Goodwood. Bringing the cars to an event like this is a welcome break from the hundreds of hours spent on proving grounds, where there’s a huge amount of open space and long straights to test the car’s performance limits. Goodwood is a fast and flowing circuit with numerous undulations in the surface, and so is a fantastic test and demonstration for the Evija as it’s the type of environment where many owners will use the car.”
He added: “We hope the TV coverage of the event will show people what an amazing vehicle it is, and we can’t wait to be back next year.”
Car fans can see the Lotus Evija on the ITV network, with multiple programmes on different channels across the weekend. See local TV listings for full details.
Lotus has also published a new US LOT Blog on the Evija, hosted on the Lotus media website here. It details how elements of the Evija have been consciously designed to meet the exacting standards of company founder Colin Chapman, and how that helps make the car a true Lotus.
More than 50 historic Lotus cars are scheduled to take part in Goodwood SpeedWeek. They include:
- Lotus 25 – the car driven by Jim Clark car during the 1963 F1 season when he won the Drivers’ Championship
- Lotus 18 – the car in which Sir Stirling Moss won the 1961 Monaco Grand Prix
- Lotus 49 – the car in which Graham Hill won the Monaco Grands Prix in 1968 and 1969
- Lotus 72-5 – Emerson Fittipaldi’s car from the 1970 season
- Lotus 72-7 – Emerson Fittipaldi’s main car from the 1972-73 seasons, and the car in which he won the most F1 races – five in total
- Lotus 79 – Mario Andretti’s main car from the 1978 season
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, Manager, PR Content and Launch Programmes
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
44 (0) 7802 918662
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
For the latest news and information from the Lotus PR Team please follow:
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Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Production will start in 2021.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.