Lotus returns to Monterey Car Week
- New Lotus Emira to make US debut at world famous auto festival in Monterey
- Evija gets striking new livery, inspired by iconic Detroit GP-winning Lotus Type 99T
(Monterey, California, USA – 9 August 2021) – The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, is making its US debut at Monterey Car Week.
The flagship event for Lotus will be at The Quail: A Motorsport Gathering. The Emira will also make its dynamic debut at the legendary Laguna Seca Raceway for a very special celebrity track day – more details of that will follow later this week.
The Lotus Evija pure electric hypercar is also taking centre stage in California with a striking all-new livery that will resonate strongly with US motorsport fans. Yellow with blue accents, the colour scheme is inspired by the iconic Lotus Type 99T from 1987 – the car in which Formula 1 legend Ayrton Senna was victorious at that year’s Detroit Grand Prix.
The 99T featured pioneering computer-controlled active suspension which allowed it to ride the bumpy and technically demanding downtown street circuit. The race win has become legendary in F1 circles, showing Lotus’ innovative approach and the car’s outstanding technical capability. It was also the last Lotus win for Senna.
It’s the second time the Evija has appeared at Monterey Car Week. Just weeks after it was unveiled in July 2019, California was the first stop on at world tour that also took in Japan, China and the Middle East.
The Evija has a packed schedule for its latest trip Stateside. From Monday to Thursday, the Evija – the world’s most powerful production car at more than 2,000 PS – has a full diary of private meetings with American depositors and prospective customers. On Friday it’s taking centre stage at the The Quail: A Motorsport Gathering at Quail Lodge & Golf Club in Carmel Valley.
The recently unveiled Emira, the last petrol-powered car from Lotus and the best of breed, will also be at The Quail. Before that it’s heading to the nearby Laguna Seca Raceway for a very special celebrity track day – more details of that will follow later this week.
The Lotus pairing of Evija and Emira will be part of a press conference held at 9.15am PDT (GMT-8) on Friday 13 August on the Lotus stand.
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, PR Manager, Content & Launch Programmes
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press & Digital Media
+44 (0) 7909 813785
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
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Group Lotus is based in Hethel, Norfolk, UK – home to its sports and hypercar manufacturing operations, Lotus Advanced Performance Centre and the iconic 2.2-mile test track. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs, Tier 1 suppliers and other clients outside of the automotive sector. It is internationally recognised for its long-standing contribution to ground-breaking engineering and vehicle development. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.