Lotus renews shirt partnership with Norwich City Football Club

Lotus renews shirt partnership with Norwich City Football Club (mp4 format)


Hethel, UK – 22 June 2022  Lotus and Norwich City Football Club are delighted to announce they are continuing their Principal Partnership into the upcoming 2022/23 season.

The extension of the deal sees the iconic Lotus brand remain on the front of the Canaries' home, away and third shirts throughout the season, with the team's new kit designs being revealed soon.

Ahead of the upcoming campaign, City will wear the new kit during the pre-season fixtures against Dereham Town, King’s Lynn Town, Cambridge United, Celtic and Hibernian. Further details of additional pre-season fixtures will be announced in due course.

In addition to securing the premium shirt position, City and Lotus will be delivering a series of exciting activations throughout the season to help promote Lotus' new range of industry-leading vehicles, including the all-electric Eletre hyper-SUV and the Evija hypercar.

Matt Windle, Managing Director, Lotus Cars, commented: “I’m thrilled that we can extend the partnership between Lotus and Norwich City for another season. We are two highly ambitious Norfolk brands, each with a pioneering spirit and a passion at the core of everything we do. Collaboration like this is good for both businesses, and also helps raise the profile of both our region and community around the world.”

Sam Jeffery, Commercial Director at Norwich City, praised the continued commitment from Lotus. “We’re delighted that the iconic Lotus brand will adorn our shirts once again this season. It’s a partnership built on mutual respect and one that encapsulates two organisations striving to innovate and constantly grow.”

He added “Sincere thanks must go to Lotus Cars MD Matt Windle, who’s been steadfast in his support of not just Norwich City, but the Foundation too. He, along with his executive team, deserve great credit. Our partnership goes from strength to strength and is the latest exciting announcement after the launch of our revamped crest and brand identity.”



Notes to Editors

For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications


+44 (0) 7384 830903


Rob Borrett, Head of Media and Launch Programmes


+44 (0) 7718 560789


Richard Yarrow, Head of News and Technology Communications


+44 (0) 7471 994525


Alastair Florance, PR Manager, News and Technology


+ 44 (0) 7802 918662


Samantha Thomas, PR Officer, Product Press and Digital Media


+44 (0) 7909 813785


The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

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About Lotus

Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.

Lotus Engineering provides comprehensive consultancy services to many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.

Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.

Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.