Lotus Eletre: Unleash The Future Global News Broadcast, Tuesday 25 October 2022
Lotus Eletre: Unleash The Future Global News Broadcast, Tuesday 25 October 2022
Lotus_Teaser_X.mp4
Hethel, UK – 18 October 2022 The Lotus Eletre is the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from almost 75 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.
On Tuesday 25 October 2022 – exactly a week from today – a global broadcast from Lotus will reveal further details of its design, technology and dynamic performance. It will include full details on the range, prices and specifications for key markets around the world.
To find out more, join the global broadcast at www.lotuscars.com at 1300 hrs (UK), 1400 hrs (Europe) and 2000 hrs (China). Please click here to sign up for email reminder for the global broadcast.
Ends
Notes to Editors
For more information please contact the Lotus Communications team:
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager
+ 44 (0) 7802 918662
Diederik Reitsma, PR Manager, European Markets
diederik.reitsma@eu.lotuscars.com
+ 31 651 939 185
Samantha Thomas, PR Officer, Product Press and Digital Media
+44 (0) 7909 813785
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
For the latest news and information from the Lotus PR Team please follow:
https://twitter.com/LotusCarsPR
https://www.instagram.com/LotusCarsPR
For Lotus Cars social media please follow:
https://www.facebook.com/LotusCars
https://www.instagram.com/lotuscars
https://www.youtube.com/grouplotus
https://www.linkedin.com/company/group-lotus
About Lotus
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.
Lotus Engineering provides comprehensive consultancy services to many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.
Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.
