Lotus Eletre – the world’s first hyper-SUV EV – is revealed in London
The Lotus Eletre world premiere in London
The Lotus Eletre world premiere in London
- Stunning world premiere at BBC TV Studios and livestreamed across the globe
- VIP event included aerial ballet and parade of Lotus cars
- Eletre is all-new and all-electric hyper-SUV
- Watch the highlights on Lotus Facebook or YouTube channels
Hethel, UK – 30 March 2022 Coming to Life – the Lotus Eletre – the world’s first electric hyper-SUV has been launched in London. On Tuesday 29 March the car made its global debut in front of a live audience of several hundred VIP guests, viewing action inside and outside the world-famous BBC Television Centre in west London.
The Eletre is an all-new and all-electric Hyper SUV, a striking and progressive addition to the Lotus range, and the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.
Guests at the ‘Carved by Air’ event including F1 world champion and Lotus customer Jenson Button, who was behind the wheel of the Eletre as it debuted on stage from behind a huge TV screen. Also present were famous faces from the world of motoring and from the global Lotus community, including members of the Chapman family and Elisa Artioli, after whom the Lotus Elise was named.
Highlights included a parade of Lotus cars past and present, followed by a five-minute live-action telling of ‘The Story of Lotus’. It was all shot in one continuous take, making full use of the iconic circular Helios courtyard at the heart of the BBC Studios. It featured a cast of actors portraying everyone from Lotus founders Colin and Hazel Chapman to legendary racing drivers Jim Clark and Emerson Fittipaldi.
Inside, seated guests were treated to a stunning aerial ballet and the on-stage debut of the Lotus Eletre. A bold new dimension to the Lotus performance car portfolio, the Eletre delivers a significant number of firsts for Lotus – the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever. And yet it remains a true Lotus, a beautiful car ‘carved by air’, packed with pioneering technology, genuine sporting performance and simplicity of purpose, designed and developed by a passionate and global team.
The hour-long show was hosted by TV presenters Andy Jaye and Julia Hardy, and livestreamed to legions of fans around the world. Numerous retail partners in all corners of the globe hosted customer events in their showrooms to watch the live unveil.
Matt Windle, Managing Director, Lotus Cars, commented: “London is the birthplace of Lotus and to take over the iconic BBC Studios, inside and out, to launch the Lotus Eletre to the world is fantastic. The Eletre is a hugely significant moment in our ongoing transformation of Lotus; we are delivering on our commitment to move the business and brand into completely new segments to widen our global appeal and accessibility.”
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, Group PR Manager
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press and Digital Media
+44 (0) 7909 813785
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Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, the Lotus Advanced Performance Centre and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022.
Lotus Engineering provides comprehensive consultancy services to many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is the global ‘intelligent technology’ division based in Wuhan, China. Its role is to accelerate innovation in the fields of batteries and energy management, electric motors, electronic control systems, intelligent driving, intelligent manufacturing and many more. Lotus Tech will oversee the manufacture of a range of premium Lotus lifestyle electric vehicles in Wuhan starting in 2022. European operations are based at Lotus Tech Creative Centre, a state-of-the-art design studio in Coventry, UK, and Lotus Tech Innovation Centre, a world-class engineering facility in Raunheim, Germany.
Lotus Group is either the parent company of or associated with the above subsidiaries and others. Lotus Group is part of Geely Holding, the fastest-growing automotive group in the world. Geely Holding has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.