LOTUS CELEBRATES BATHURST 12 HOUR WITH EXCLUSIVE TRACK DAY AND LAUNCHES LIMITED EDITION ELISE CUP 250

Lotus at Bathurst 2020

lotus_at_bathurst_-_global_version_1_1920x1080.mp4

  • Lotus Elise Cup 250 Bathurst Edition launched in honour of the famous race
  • Challenging Mount Panorama circuit is home to one of the world's most famous endurance races – the Bathurst 12 Hour
  • Lotus-owner track day at 'The Mountain' draws more than 150 enthusiastic fans
  • Lotus has a long history in Australia, starting with the Tasman Series of the 1960s

 

(Hethel, UK – 11 February 2020) – Lotus has hosted the Southern Hemisphere’s best track day, and biggest celebration of the Lotus brand, at Australia’s greatest race circuit – Mount Panorama.

The iconic motorsport venue, home to the legendary Bathurst 12 Hour race, is steeped in competition history and etched into the psyche of car fans the world over.

Australia was the sixth largest market globally for Lotus in 2019 and to mark that success the company has produced a highly exclusive limited edition – the Lotus Elise Cup 250 Bathurst Edition. Paying homage to the circuit and Lotus’ pedigree in motorsport on the continent, the limited-run, Australia-only cars enjoy a host of eye-catching upgrades. These include black forged alloy wheels, a special numbered build-plate and bespoke ‘Bathurst Cup 250’ decals.

With more than 45,000 fans attending the Bathurst 12 Hour race weekend, Lotus took its place trackside for the three-day event. There it offered a unique opportunity to more than 150 enthusiastic Lotus owners, who witnessed some of the world’s finest drivers tackle the challenging Mount Panorama circuit.

Many then drove it in their own Lotus cars, taking advantage of an on-site mentoring programme that allowed them to get the most out of the experience. They were also able to sign up for hot laps with professional Lotus drivers.

Some of the world’s most illustrious and recognised racing names have claimed victory in Australia for Lotus. These include Jim Clark’s dominance in the Tasman Series during the late 1960s, through to 2013 where Kimi Raikkonen claimed Formula One success at the Australian Grand Prix at Albert Park, Melbourne.

David McIntyre, Regional Director, Asia Pacific & China, Lotus Cars joined the group at Bathurst and commented: “It’s great to kick the year off in Australia, a market that was very successful for us in 2019. Lotus and Australia have a long and rich history and we are committed to building on this close relationship moving forward.”

He added: “Through stand-out events such as the Lotus-only track day, we will continue to build the brand across Australia, adding to the success we experienced last year. Globally 2020 is an exciting year for us, with the first of our all-electric Lotus Evija models being delivered to customers.”

Ends

Notes to Editors
For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications
jandrew@lotuscars.com
+44 (0) 7384 830903

Rob Borrett, PR Manager, Product and Digital Content
rborrett@lotuscars.com
+44 (0) 7718 560789

Alastair Florance, Group PR Manager
aflorance@lotuscars.co.uk
44 (0) 7802 918662

Marc Mustard, Head of Content and Launch Programmes
mmustard@lotuscars.com
+44 (0) 7538 835450 

Richard Yarrow, PR Manager, News and Technology
ryarrow@lotuscars.com
+44 (0) 7471 994525

 

The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

For the latest news and information from the Lotus PR Team please follow:

https://twitter.com/LotusCarsPR
https://www.instagram.com/LotusCars
PR
 

For Lotus Cars social media please follow:
https://www.facebook.com/LotusCars
https://twitter.com/lotuscars
https://www.instagram.com/lotuscars/
https://www.youtube.com/grouplotus
https://www.linkedin.com/company/group-lotus

 

About Lotus

Group Lotus is based in Potash Lane, Hethel, Norfolk, UK, NR14 8EZ. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the world’s first all-electric British hypercar.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.