Lotus and Onoto join forces for landmark 75th anniversary collaboration
- Lotus delivers partnership with British luxury fountain pen brand Onoto, in celebration of the 75-year heritage of Lotus.
- This remarkable collaboration between Lotus and Onoto has resulted in the creation of an iconic limited-edition pen, made from aluminium sourced from Classic Team Lotus Formula One cars, adding a touch of British heritage to its design.
- Onoto pens are highly sought after by collectors and enthusiasts for their unique designs, superior performance, and unparalleled British craftsmanship.
London, UK – 21 September 2023 Lotus has today announced a unique collaboration with Onoto, the distinguished handcrafted, British luxury fountain pen brand, in celebration of the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of innovation and success, which have unquestionably helped shape the motoring and motorsport landscapes of today and have created some of the world’s most renowned and loved cars.
Both companies are dedicated to the highest levels of British craftsmanship and are thrilled to unite in this partnership. A milestone occasion, it provides an opportunity for Lotus to showcase its unwavering commitment to industry-leading excellence.
This exclusive collaboration between Lotus and Onoto has resulted in the creation of an iconic limited-edition pen, with a RRP of €3,785. With Aluminium being the principal material of choice for Lotus Cars, from the very first Lotus MK1 in 1948, the exquisite writing instrument is crafted using premium quality recycled aluminium sourced from historic Lotus Formula One cars. The aluminium has been sourced from significant car designs throughout the 75 years of Lotus, in particular the Type 72 which was one of its most successful and iconic Formula One cars, adding a touch of British heritage to the design.
The renowned "ACBC" personal monogram – the initials of Lotus Cars founder Anthony Colin Bruce Chapman (CBE), known to all as Colin Chapman – is showcased on the finial of the pen, enhancing its elegance. In honour of the remarkable history of Lotus, this writing tool is the perfect example of two exceptional brands coming together to create something truly unique and timeless.
Founded by Thomas De La Rue in 1905, Onoto produces exquisite writing instruments that combine traditional techniques with modern materials and innovative technologies. Over the course of the past century, Onoto has established itself as a symbol of excellence in British pen manufacturing and artistry. Each Onoto pen is hand-made by a small team of highly skilled jewellers and pen-masters. Esteemed figures, such as Winston Churchill, Florence Nightingale, and the respected Japanese writer Natsume Soseki, were counted among the brand's clientele.
Vice President of Group Lotus and Global Head of Lotus Life, Yingjia Yao says: "We are thrilled to announce our collaboration with Onoto, a brand that shares our commitment to exceptional quality and innovative design. Their pens are a true testament to British craftsmanship, with remarkable attention to detail and visually appealing designs. As we embark on a new journey with Onoto, we're excited to work with our design team to shape a more sustainable world. We're thrilled to offer this collaboration to our valued customers and committed to advancing innovation for a brighter future."
Notes to Editors
For more information please contact:
Jasmine Chen – Lotus
[email protected] +44 (0) 7802 918662
Annie Woodhead – Influence Sports & Media
[email protected] +44 (0) 7436 090260
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.