Group Lotus appoints Mike Johnstone to lead global commercial team
- Mike Johnstone appointed Group Lotus’ Vice-President, Commercial
- Mike will lead Group Lotus’ global commercial operations, reporting to CEO Mr Feng Qingfeng
Hethel, UK – 11 January 2023 Group Lotus has appointed Mike Johnstone as Vice-President, Commercial, to lead the company’s global commercial operations.
Mike’s appointment marks the beginning of a new era in the transformation of the Lotus brand, as the company continues the rapid expansion of its model range, grows its international footprint and aims to reach 100,000+ sales by 2028 when the company marks its 80th year.
Bringing together the existing Sales, Aftersales, Brand and PR functions into a newly formed global commercial division under Mike’s leadership, his team will be responsible for all product lines across all territories.
Mike joins Group Lotus from Volvo Cars where he most recently led the global marketing team in Gothenburg, Sweden. Prior to Volvo Cars, Mike held various sales and marketing roles at major brands including Harley-Davidson and Kawasaki Motors.
Working closely with the Group’s other Vice-Presidents, including Matt Windle (Group VP and Managing Director, Lotus Cars), Mike will report directly to Mr Feng Qingfeng, Group CEO, under the Group Lotus umbrella and according to the company principle of ‘Born British, Raised Globally’.
Mike’s appointment is effective immediately and he will be based in London.
Notes to Editors
For more information please contact the Lotus Communications team:
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager
+ 44 (0) 7802 918662
Ramzi Atat, Head of Marketing and PR (Asia Pacific and Middle East)
+971 50 5187778
Vanessa Meier, PR Manager (Americas)
+1 734 6087769
Diederik Reitsma, PR Manager, European Markets
+ 31 651 939 185
Jianlong Ma, Director (China)
+86 139 1086 0534
For Lotus Cars social media please follow:
Lotus is a global performance brand that is built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true innovation, introducing cutting-edge technologies and developing advanced materials to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric, luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.