Art Basel Miami Beach 2024: Lotus To Debut Eletre Carbon
Austin, Texas – December 4, 2024 As a proud creator of new luxury experiences, Lotus will make its Art Basel Miami Beach debut with its ‘Lotus Lounge’ pop-up experience, open to the public at The W Hotel, South Beach – located in the heart of this year’s activations.
From Friday, December 6th to Sunday, December 8th, Lotus will be giving attendees an exclusive first look at its all-new ultra-luxury variant of the electric hyper-SUV Eletre, Eletre Carbon. It's bespoke design, versatility and engaging capabilities is the latest model of the Lotus lineup.
Visitors will be able to get a close look at the latest innovations from Lotus including:
New leather interior from Bridge of Weir, the global industry leading luxury leather supplier.
Dynamic quilting interior design, which harmoniously blends of form and function. The flow lines create a dynamic, sculptural effect that complements the vehicle’s aerodynamic profile.
Striking new satin black paint finish.
As part of its activation, Lotus will also be hosting daily ride-and-drive events with its award-winning two-seater sportscar, Emira. The car builds on the legacy of past Lotus icons including Elise, Exige and Evora, and embodies the core values Lotus is renowned for. Drivers will be able to immerse themselves with its striking design, dynamic performance, best-in-class ride and handling, advanced aerodynamics and an unrivalled experienced - designed for the drivers.
Visit the Lotus Lounge:
The W South Beach
2201 Collins Ave, Miami Beach, FL 33139, United States
9am – 6pm ET
ENDS
About Lotus
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.
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