Lotus Kobe Opens, First Dealership in Japan with New Corporate Identity
- Official Lotus dealership opens serving Kobe area
- First dealership in Japan with new corporate identity
- Operated by highly reputable premium auto dealer G Square Sendai
- Sells new and previously owned models and incorporates a service centre
- Lotus Sendai dealership slated to open in Sendai on Jan 25th
Kobe, Japan – 19 January 2024 Lotus today has announced the company has opened its Lotus Kobe, an official Lotus new dealership Ashiya City, Hyogo, Japan.
G Square Sendai Co., Ltd. (Representative Director: Ayumu Otaki, Headquarters: Sendai), which operates the dealership, has been mainly engaged in the sales of luxury imported cars in the Tohoku area, and this is the first time it has expanded into Western Japan.
Lotus Kobe, located between Kobe City and Nishinomiya City, is close to the coastline and combines beautiful natural surroundings with urban convenience. It is a well-balanced location with good access to Kobe and Osaka. The facility, based on Lotus Technology’s new CI, which was developed in the UK, boasts a total floor space of 403 square meters and is equipped with the latest facilities. It also boasts a Lotus Service Centre, and in addition to new car sales, will also sell used cars and offer enhanced customer service.
The new dealership’s showroom is designed to maximize the appeal of the Lotus brand and is equipped with the latest equipment, offering Kobe's car enthusiasts a state-of-the-art automotive experience. Additionally, by adopting the new CI, the dealership aims to further strengthen Lotus' brand image and effectively convey a consistent message to consumers.
G Square Sendai will open an additional dealership in Sendai on January 25th , becoming Lotus’ first dealership in the Tohoku region.
Lotus Cars Europe, Asia Pacific, Middle East and Africa President & CEO Dan Balmer said: “We are delighted to be taking a new step in the development of Lotus in the Japanese market together with G Square Sendai Co., Ltd. This is an important step in the growth and development of our brand and we look forward to partnering with G Square Sendai to provide outstanding service alongside the premium vehicles that Lotus has to offer."
G Square Sendai CEO Ayumu Otaki said: “We are very honored to be able to open this showroom here in Kobe, which is the first introduction of the new Lotus CI to Japan. All of our staff will work hard to push the brand into a leading role in the sports car scene.”
Lotus Kobe
10-20 Maeda-cho, Ashiya City, Hyogo
〒659-0071
Tel: 0797-61-6661
Business hours: 10:00-18:00
Closed: Wednesdays and 2nd and 3rd Tuesday of the month
ENDS
About Lotus
Lotus is a global performance brand built on strong foundations and rich heritage. Since it was founded in 1948, we have been a pioneer in true automotive innovation, introducing cutting-edge technology and design to deliver an uncompromising vision of how our cars should look, perform and feel. The Lotus Group consists of Lotus Cars, a high-performance sports car business, and Lotus Technology, an all-electric luxury mobility provider. Together, we are setting new standards for automotive excellence.
Media Enquiries
Megumi Tanida
Marketing and PR Manager - Japan & Taiwan
Lotus Technology Innovative Limited
megumi.tanida@eu.lotuscars.com
15F Toranomon Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo 〒105-6415
