T: +44 (0) 1953 608130
M: +44 (0) 7384 830903
I joined Lotus late last year, and my feet haven't really touched the ground since. There is a lot going on here, and it is extremely exciting, though sometimes exhausting too. Up until November I commuted weekly to Soho in London, but now I am based here in Hethel, Norfolk, I have rented a place on a farm down the road. That has been quite a big change! Home is Llanbedrog near to Abersoch on the Lleyn Peninsula in north Wales, where my wife, Miranda, and our kids live.
My favourite driving road is a 40 or so mile stretch from 'Knockin' (famous for its shop) in the Tannat Valley on the England Wales border, past Bala in North Wales. It's a great road, very scenic too, through Wales' lake district and Snowdonia, but most importantly, it means I'm nearly home.
My favourite Lotus – an Esprit S1 or S2 - I wouldn't mind. There is a guy in my village who is a magician, and he collects them. He’s actually converted one in to a 'Flotus' a-la James Bond, and I have seen him driving his cars around here since the 1980s. He didn't used to pay much attention to me as a kid admiring his cars - but now I am a Lotus man - he knows me (and my Evora company car).
My favourite song to listen to when driving is In Chains by The War on Drugs.
T: +44 (0) 1953 608654
M: +44 (0) 7718 560789
The first sportscar I ever remember seeing in my life was an Elise S1 in Norfolk Mustard Yellow. It must have just come out of the factory and was driving on the roads around Wymondham. Growing up as a local lad, the Lotus factory has always held a magical and mythical space in my mind. The signs to factory on the A11 always represented a destination that seemed fantastically unobtainable. It never occurred to me to just drive up the road and take a look.
After a short and early mid-life crisis at the age of 27 I decided to re-study and gain a masters degree, with the sole intention of working for Lotus. My dissertation was focussed on Colin Chapman and the brand he had built. I still have the photo of Colin stood in front of his plane, leaning on a gold Esprit framed on my wall at home. This image captivated everything I love about the man and his brand, and I used it as a subject in my dissertation. I proudly began working for Lotus in 2014.
My favourite driving road is actually two roads that I can’t choose between. The first is Snakes Pass in the Peak District which I finally drove in a Lotus this year. The second is choosing a long route to work. The long route from my house starts by driving through East Carlton, then takes in the legendary Putman's Leap and also involves driving across the Spooner Row train tracks where so many Lotus suspension tests have taken place. With a set of rose tinted spectacles on I take a lot of pleasure knowing I am driving the same roads once driven by Colin in his newest sportscar.
When driving I will usually listen to terrible music choices based on my awful taste.
My favourite Lotus is the white and red spec Turbo Esprit seen in For Your Eyes Only. My other great obsession as a child was James Bond. I have never driven a Turbo Esprit, but I did get to drive a white S1 last year and the Bond theme tune rang loudly in my head that day!
T: +44 (0) 1953 608462
M: +44 (0) 7802 918662
I joined Lotus in 1995 just before the Elise was unveiled. I was new to the motor industry but was very well versed in Lotus having spent my childhood close to Hethel. It was a very different communications time – before emails, and faxes were the quickest way to send a press release. Pictures were sent by post or courier if super-urgent and video was a very labour intensive process.
Most memorable moment (so far)? There are far too many, perhaps it was the first press drives of the Elise in 1996 and introducing the media to what turned out to be a once-in-a-generation car, or perhaps the long phone calls with Don Mac (Don McLauchlan) the Lotus PR Manager from the 1970s and 80s who got the Esprit into the Bond film, The Spy Who Loved Me. Or even coming to work on a Sunday in the summer of 2017 when the Geely Chairman, Li Shufu visited Hethel for the first time. That day felt special and it was the dawn of what was to come (and is now happening).
But there will be more and better memories to come with change everyday, especially right now! Change is happening very fast at Lotus.
My favourite road? There are too many to choose from. I will select one now (but will probably pick another favourite, another day) and it is the Aylsham to Holt road in Norfolk on an early summer’s evening. It’s a proper Lotus road: narrow, poor surface, bumpy, tight corners, a few ups and downs and nothing beats the Elise on this. But in my Elise, in fact any Lotus, even the shortest stretch of road can be brilliant at the right time.
My favourite driving music really varies on the mood and the road. Sometimes it is EuroTrance/Elektronica, a pod-cast, or something by the Red Hot Chilli Peppers (The Zephyr Song), Ed Sheeran (Castle on the Hill), The Ting Tings (Be the One) or Foo Fighters (Everlong).
And the Lotus 23 is one of my favourites – it is worth reading about the story of Colin Chapman at Le Mans.
T: +44 (0) 1953 608333
M: +44 (0) 7538 835450
I joined Lotus in June 2019 at what must be one of the most exciting periods in the brand’s 71-year history. I’ve worked in the automotive media industry for 16 years, first as journalist for national titles in the UK and Australia, and then within press and public relations for the last 13 years.
During that time I’ve worked directly for three other global automotive brands and – via two different communications agencies – indirectly for a dozen more manufacturers. Superminis, grand tourers, limousines, pick-up trucks, SUVs, EVs – you name it, I’ve promoted it.
There are two roads I could happily drive every day. The A939 in the Scottish Highlands which runs from Nethy Bridge up over the Lecht and back down into Royal Deeside is truly special. The scenery is epic and the road itself is truly challenging.
Then there’s the A-397 in Spain that climbs out of Marbella and the Parque Natural Sierra de las Nieves on its way up towards Ronda. It’s a never-ending combination of smooth tarmac, corners and jaw-dropping views. It’s also amazing for car photography.
A guy in the rural Speyside village where I grew up had a 1972 Lotus Europa Special, complete with the black and gold paintwork. I remember the first time I saw it overtaking my school bus… a real “Wow!” moment for a young car nut. I also wouldn’t say no to an Exige Cup 430.
Favourite music for a spirited drive would be something melodic and heavy by In Flames, At The Gates or Nightrage. On the commute, however, it’s usually Radio 4 or a Scottish football podcast.
T: +44 (0) 1953 608710
M: +44 (0) 7471 994525
I joined the Lotus PR team in spring 2019 after three years with a volume car manufacturer’s European communications operation.
I’m of 1971 vintage and while I’m from Lincolnshire originally, Suffolk has been my home for more than a decade. I’m married to Emma and we have two teenage kids. Out of hours and away from family life, I can often be found cycling East Anglia’s highways and byways – it’s not as flat as people think…
Favourite driving road? As a former automotive journalist, I’ve been lucky enough to sample some of the world’s greatest. The most memorable was not actually a road at all; I once spent two days driving through the Zambian bush and the tyres never touched tarmac. If I had to choose one song to listen to behind the wheel, it would be She Sells Sanctuary by The Cult. Played through a quality audio system, it’s just fantastic.
My favourite Lotus has got to be the Type 25, not only because it revolutionised race car design but for all it did to influence the road cars we drive today. It’s a beautiful and simple design, and like all great designs, the story goes that it started out as a sketch on a paper napkin.