The importance of customer feedback

Blog Preview 01 06 21

Adam Moran is a British Lotus fan who spends much of his time in Indonesia with work, but also has a home in Wales. After recently collecting his new Evora from Lotus Silverstone, he decided that his first drive out would be to visit the team at Hethel and personally thank Lotus for producing his dream car.

With an enviable collection of Lotus cars to his name – including two Type 14 Elites, a Lotus Seven S2 and a recently sold S3 Turbo Esprit – Adam was always a fan of the Evora.

“Even though I have a Series 2 Elise, I wanted something more like a grand tourer to drive through the hills and have a little more space,” he explained. When Lotus announced in January that Evora production would end later this year, he knew it was now or never.

After spending time using the online Lotus configurator selecting every last detail, Adam contacted Lotus Silverstone to place his order and pay his deposit… only to find out there were no more Evora models available. Although there were several cars already produced with very similar specifications, for him this was a one-off purchase and he didn’t want to compromise.

However, Adam got lucky and a build slot opened up for his car. Throughout the process the retailer’s team shared photographs and trim samples with Adam to show him how his Evora was progressing. Adam was delighted. “It has been an amazing experience, the most engaging I’ve ever had. It was completely customer-centric and I felt like a valued customer rather than just a number.”

Adam’s passion for Lotus came through his father, an engineer, who always had a fondness for the Elite. However, it wasn’t until 1962 when the family decided it was time to buy one and purchased an Elite for £800. Adam has many happy memories of family holidays in the two-seater, driving through the mountains in Scotland wedged in between his parents.

It was from this point that Adam’s father’s interest in classic cars grew. Upon retirement, he spent much of his time restoring cars including the Lotus Seven S2 and a S3 Turbo Esprit and Adam fondly recalls bringing home bags of parts for his father’s next project. The collection of cars is now with Adam.